Read on and we will explain why we believe CREVALA and our portal PropertyMutual deserve your support - as the most credible, uncompromised, long term business partner for all property professionals.
In 2014, Rightmove (RM) and Zoopla Property Group (ZPG) dominated UK online property marketing delivering record traffic and leads, albeit at ever increasing prices.
In 2015, Agents’ Mutual (AM) launched a residential portal called OnTheMarket (OTM), with a “one other portal” rule ostensibly designed to break up what they referred to as the RM/ZPG “duopoly”.
OTM subsequently stated it would be the number 2 portal in the UK by January 2016.
In August 2017, prior to addressing or balloting its members, AM announced to the media plans to de-mutualise 9.
We at CREVALA believe AM and OTM have:
It now appears that many current and prospective AM members are coming to the same conclusions about the flaws in the AM pseudo-mutual business model which we identified back in 2013.
In conclusion, in 2017, RM5 continues to dominate online property marketing, delivering record traffic and leads at ever increasing prices, whilst ZPG6 continues to diversify, innovate and eliminate non-mutual competition by acquisition.
OTM is a tainted brand unworthy of the trust of professionals, an expensive failure and an irrelevance to the continued domination of RM and ZPG.
CREVALA’s property portal, PropertyMutual.co.uk, was launched in free testing mode as a residential, commercial and rural property portal in January 2014.
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