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A challenger portal has had five years to overtake the market leading portals and failed.
What does this business have in common with other failed corporate challengers? They floated on the stock market, raised cash from investors, sold their independence, diluted control, chased unrealistic targets, burned cash, reported poor subscriber growth, generated increased losses and failed to make a difference.
Why is a genuine mutual the only business model that can make a difference? The corporate business model was never designed to be a member organisation. PropertyMutual, a legitimate mutual, is fully accountable to its partners, and will only ever work in the best interests of its partners.
Why will PropertyMutual succeed? We are here for the long haul, will never relinquish our independence and, with sufficient support from the industry, can generate £30m per annum marketing budget, year on year, without ever having to raise cash from external sources
How will PropertyMutual succeed? Transparent, staged growth, under no pressure from external investors. As each target partnership is achieved, rates will increase to the next stage to provide a more effective marketing budget and eliminate waste. We anticipate co-operation from partners in adjusting their payments to reflect the new stage of growth.
The solution is now in the hands of the property industry.
Sign up for a nominal start up subscription of £10 per office per month to help us achieve critical mass.
We have shown, with genuine transparency that, with the support of a motivated body of UK property professionals, there is no reason why we cannot achieve a genuine and lasting industry owned mutual with the same membership as Rightmove, giving PropertyMutual all the marketing budget we need.
We are fully committed to the principles of mutuality believing that this is the best way of providing sustainable value for money to our partners.
As a mutual we have no shareholders and pay no dividends. We are committed to ensuring that the combined benefits of our mutuality and a low expense ratio are passed on to our property professional partners via keen prices, a wide range of relevant products and good service.
In order to demonstrate our long term commitment and ensure that the service we can provide to our partners is not disrupted by speculators taking out a partnership in the hope of receiving a windfall if we were to demutualise, all new partners joining PropertyMutual must consent to a Charitable Assignment condition. Effectively this means that in the unlikely event of PropertyMutual wishing to de-mutualise, any windfall benefit arising from the partnership you are taking out would be transferred to the PropertyMutual Charitable Trust, or other charity as determined by the Board of Directors, rather than to you as the partner.
You may read the full detail of the current Charitable Assignment condition by clicking the link below. A brief summary of each paragraph is provided below (the full wording of the condition is not limited by this summary).
This condition forms part of the terms on which your partnership is issued. Words printed in capitals in this condition are explained in paragraph 4 below.
Create an account in our listing CMS included FREE in your subscription!.
Use our Rightmove compatible API (Application programming Interface)
Send us your data feed and we will import it into our system
Provide us with permission to scrape your data from your company website
Use our YOLO (You Only List Once) PropertyMutual CMS account to manage and export your data to other Portals.
If you would like to suggest a service that would benefit all our partners, please Contact Us