Rightmove could charge agents an average £2,500 per month per office at some point in the long-term future.
City analysts were briefed after Friday’s results were posted by the portal.
At the briefing, incoming chief executive Peter Brooks-Johnson “sketched out the sustainability of growth to £2,500 longer term”, analyst William Packer reported. The sum of £2,500 is what Rightmove said agents had been spending per month on newspaper advertising in the past.
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