There is a lot of misinformation about the GDPR and what it means for our business and its sales and marketing strategies going forward. Contrary to popular belief, however, it is still legal and effective to send B2B (business to business) sales emails now the GDPR is enforceable.
We trust our targeting of property listing and marketing businesses is accurate and our copy is respectful and informative. However, we recognise that some people are going to be angry we emailed for which we apologise.
Here are a few questions you might ask and our response can include a combination of these three main points.
We have collected and processed your data on the basis of legitimate interest. Given how virtually all property listing businesses use a property portal and knowing how our offering could be of service, we believe our offer to be of legitimate interest and potential benefit to you.
This question is completely within a prospect’s rights to ask, even if the email address in question is corporate. If a name is written out within the email address that makes it personal. However, when making initial contact we always use generic email addresses which are permitted. sometimes we have received a previous opt-in providing personal details. This article by GDPR consultant Mark Gracey explains that a little more — When B2B data is personal data and what that means with the GDPR
We research all property listing businesses which use property portals as part of their marketing so thought our services might be of service. We believe the office manager is the most relevant person or decision maker to contact regarding our services. Wherever one was available, we sourced a generic business email from your company website, LinkedIn or other social profile.
The GDPR enforces your right to be informed and right of access (subject request), which means if asked we must provide the information we have collected and how it has been processed.
We collect minimal prospect information all of which is exclusively B2B and publicly available:
Initially, your publicly available company name, address, email and telephone number(s) are the only data that we hold. Should you choose to opt in and amend the data we hold on you it could include a personal contact name and further details pertaining to that contact point. As per your rights, we will delete this from our database if you are not interested in our services or wish us to do so. Your data is not being held in any other database or being resold.